Two people standing in front of a projector with colourful patterns displayed

Photo: Timothy Treasure, Artwork: The Social Studio

  • arts & culture
  • music
  • screen
  • games
  • design

    The Innovation in Marketing Fund provides one-off support for discrete marketing projects that explore different ways of engaging audiences, building brand awareness and increasing income for existing programs, products or activities within the creative industries.

    Download the Innovation in Marketing Fund Program Guidelines

    Funding Available

    • $2,000 - $20,000

    Who can apply

    • Small to medium organisations (less than 20 FTE staff) within the creative industries.

    Key dates

    Round opens: 7 January 2019 using the Creative Victoria Grants Portal

    Round closes: 5pm, 1 February 2019.

    For activity commencing after 1 July 2019

    Note: as the Victorian State election will be held on Saturday 24 November 2018, the Victorian Government will assume a caretaker role from 6:00 pm on 30 October 2018 until such time that either it becomes clear that the incumbent government will be returned, or when a new government is commissioned.

    In line with the caretaker conventions, the incoming government will determine whether to proceed with this funding program after the caretaker period.

    Who to talk to

    Nicole McLean: 8683 3129 or at

    Ely Elsass: 8683 3213 or at

    Links and downloads

    Innovation in Marketing Fund Program Guidelines  DOC, 217.5 KB
    Innovation in Marketing Fund Application Drafting Tool DOC, 71.5 KB
    Creative Victoria Budget Drafting Tool (XLS, 103.0 KB)
    Previous Recipients
    Information for all applicants