Two people standing in front of a projector with colourful patterns displayed

Photo: Timothy Treasure, Artwork: The Social Studio

  • arts & culture
  • music
  • screen
  • games
  • design

    The Innovation in Marketing Fund provides one-off support for discrete marketing projects that explore different ways of engaging audiences, building brand awareness and increasing income for existing programs, products or activities within the creative industries.

    Download the Innovation in Marketing Fund Program Guidelines

    Funding Available

    • $2,000 - $20,000

    Who can apply

    • Small to medium sized organisations (less than 20 FTE staff, unless part of a Local Government Authority in Regional Victoria) within the creative industries.

    Key dates

    Round opens: 7 January 2019

    Round closes: 5pm, 14 February 2019

    APPLY using the Creative Victoria Grants Portal for activity commencing after 1 July 2019.

    Applicants will be notified of the result of their application in April 2019. During April/May 2019, all successful applicants will be required to provide a detailed project plan for the proposed activity. Completion of proposed activity is due between Sunday, 1 July 2019 – 30 June 2020.

    Who to talk to

    Ruth Gormley:  8683 3216 or at
    Ely Elsass:        8683 3213 or at

    Links and downloads

    Innovation in Marketing Fund Program Guidelines         DOC, 207.0 KB
    Innovation in Marketing Fund Application Drafting Tool DOC, 71.0 KB
    Creative Victoria Budget Drafting Tool (XLS, 103.5 KB)
    Information for all applicants
    Case Studies