6 October 2018
LinktGO: Mobile Tolling Solution Transurban
LinktGO is a world-first service design innovation that revolutionises how customers pay for tolls by replacing a physical transponder with an app. A wholly digital experience, LinktGO uses a smartphone to create a real time tolling experience.
50% of Australian toll road drivers are infrequent users. Research showed these casual customers were looking for easier, more immediate and more transparent options to pay for toll roads without committing to an account.
Leveraging a smartphone’s GPS, and coupling it with geo-fencing technology, the designers virtualised physical tolling infrastructure to develop the world’s first tolling app. Providing full transparency of trip details and costs, LinktGO allows drivers to pay trip-by-trip with their phones – no need to use a physical transponder, sticker tag, search for exact change, or sign up to an ongoing commitment.