• design
  • fashion

2 November 2018

Model in pink

Alice Edgeley

Walking a tightrope between high glamour and practicality, elegance and kitsch, Melbourne label Edgeley is at the vanguard of contemporary design. Questioning established notions of ‘good taste’ is a concept that runs throughout the Edgeley brand. With a cheeky nod towards challenging conventional aesthetics, Alice Edgeley creates her own version of bold glamour by following her instincts rather than the dictates of current fashion orthodoxy.