MELBOURNE DESIGN NOW: Simone LeAMON (curator, exhibition designer); Edmund CARTER (exhibition designer). Design in everyday life 2013. Photo courtesy NGV

Melbourne and Victoria have significant strengths in design, which will come to life in Hong Kong under the theme “Think · Collaborate · Create”.

The Victorian approach to design is thoughtful and strategic; driven to form mutually beneficial partnerships and deep connections; working collaboratively towards solutions, innovations and designs that inspire and create impact.

Victoria is a hub for design and a centre for creativity, innovation and entrepreneurship, with a strong design capability and credibility.

Melbourne was rated the world’s most liveable city for seven years’ running from 2011 to 2017 by The Economist Intelligence Unit and is currently ranked second in the world. It has the profile and reputation as a cultural and events city.

Victoria leads in design education, and Melbourne has a competitive advantage and reputation as a creative city with a commitment to innovation, scientific and medical research, and the creative industries, including large-scale public art, design and architectural projects.

The design sector is of major importance to the Victorian economy. In Victoria, more than 85,000 people are directly employed in design-related roles, with the sector generating revenues of $5 billion annually including an estimated $400 million from the export of design-related products and services.

Twenty seven percent of Victoria design consultancies have overseas clients, with China the largest export market for Victorian design services. Twenty eight percent of all exporting Victorian design firms have clients in mainland China and 1 in 20 has clients in Hong Kong. Other important Asian markets for Victorian design include Singapore (17%) and Malaysia (15%)