15 October 2018
Business of Design Week (BoDW) speaker Jefa Greenaway.
Jefa Greenaway photo: Peter Casamento
Jefa Greenaway is Director of Greenaway Architects, a holistic design practice undertaking architectural, landscape, interior and urban design projects for private, commercial and educational clients. He is also a Lecturer at the University of Melbourne, focusing on Indigenous curriculum development.
Over two decades, Jefa has championed Indigenous-led design, cultures and knowledge systems. With less than six registered Indigenous architects in private practice in Australia, he seeks to reveal layers of history and memory through connections to place, demonstrating the value of people-centred design which interrogates one’s own philosophical or ethical underpinning and design responsibilities.
Through his practice, projects have included: the Koorie Heritage Trust, design principles for Aboriginal Housing Victoria, the Wilin Centre at the VCA and the New Student Precinct for the University of Melbourne. His project Ngarara Place at RMIT, was recently exhibited in the Australian pavilion at the 2018 Venice Biennale, Italy.
As founding chair of the not-for-profit advocacy group Indigenous Architecture + Design Victoria (IADV), member of the Public Arts Advisory Panel (City of Melbourne) and the Aboriginal/Torres Strait Islander Cultural Heritage Oversight Committee (University of Melbourne), Jefa seeks to amplify opportunities to embed Indigenous knowledge systems and design thinking within both practice and academia.
Jefa is an active design advocate: contributing to the award-winning International Indigenous Design Charter, as an Executive Committee member and Regional Ambassador (Oceania) of INDIGO (International Indigenous Design Alliance), a curator of the ‘Blak Design Matters’ exhibition at the Koorie Heritage Trust, a public speaker on First Nations design nationally/internationally and as an architectural commentator on ABC Radio Melbourne.