• games
  • design

24 October 2018

Territory Manager, Epic Games, Australia NZ; former CEO, Game Developers’ Association of Australia

Tony Reed

Tony Reed

Antony Reed is a 27-year veteran of the digital games industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world's biggest games franchises including: 'Command & Conquer', 'Baldur's Gate', 'Fallout' and various 'Star Trek' titles. He has won numerous awards for his campaigns.

Until recently, Reed was the CEO of the Game Developers' Association of Australia and was tasked with advocating the interests of the sector to government, educational, financial and commercial institutions. Antony held the position for 8 years before leaving to establish Epic Games Australia New Zealand.

Reed has been instrumental in transforming the Australian games development sector. He reimagined GCAP, the highly regarded, pre-eminent industry conference and anchor event for Melbourne International Games Week, to a more community-based and conversational format.

In 2013, Reed established The Arcade, a collaborative co-working space for game developers, which is now home to 130+ game developers working across 40 companies.