Creative State – Victoria's first creative industries strategy – takes a state-wide and cross-sector approach to Victoria's creative industries. Most of the initiatives within the strategy are relevant to the entire sector. There are, however, several which particularly apply to international development.

The creative industries are an important part of Victoria's globally connected service economy. To be a confident, outward looking state, it is imperative that we continue to connect with ideas and influences beyond our borders. Global engagement gives us new ideas and inspiration, provides opportunity for collaboration and trade, for talent attraction and tourism, for cultural relationships and diplomacy.

Creative State commits to developing the state's international impact, facilitating trade and supporting the creative industries to find new audiences and markets.  We already have a strong international brand and the actions in Creative State will build on this to put us among the world's pre-eminent cultural destinations.

The following Creative State actions have particular focus on international business development:

29.  Melbourne as a global cultural destination
30.  Melbourne International Games Week
31.  Trade and cultural missions
32.  Inbound trade missions
33.  Victoria showcases
34.  New international platform events


29. Melbourne as a global cultural destination

A major study into establishing Melbourne as a world-renowned cultural tourism destination, based on having the right mix of cultural infrastructure, organisations, programming and investment. This will include a fresh approach to management and investment in the state's $2 billion portfolio of cultural infrastructure.

30. Melbourne International Games Week

Building MIGW into the pre-eminent digital games event in the region. Anchored by PAX AUS and the Game Connect Asia Pacific Conference, MIGW will connect international attendees with Victorian talent through one of the most extensive consumer and industry games events in the world.

31. Trade and cultural missions

Targeted missions to key markets to establish new industry links and advance international engagement and trade. Mission participants will also be supported with guidance on developing export markets and planning offshore activities.

32. Inbound trade missions

Expanded support for creative industries participation in the government's Victoria Invitation Program (VIP) and business engagement activities that promote Victoria as a key investment location to international visitors. This will build on the success of the design and fashion segments of the 2016 VIP inbound mission.

33. Victoria showcases

Showcasing the best Victorian creative talent, products and services internationally through touring opportunities, participation in key overseas events and festivals, and other market development opportunities.

34. New international platform events

Such as:

  • Asia Pacific Triennial of Performing Arts (Asia TOPA, 2017)

Led by Arts Centre Melbourne, this unprecedented four-month program will present the best contemporary performing arts from across the region;

  • NGV Triennial of Art and Design

A large-scale celebration of the best of contemporary international art and design featuring major figures in contemporary art, architecture and design, film and performance.