Creative State – Victoria's first creative industries strategy – takes a state-wide and cross-sector approach to Victoria's creative industries. Most of the initiatives within the strategy are relevant to the entire sector. There are, however, several which have particular importance to our fashion sector.

Creative State will provide our best fashion designers and companies with opportunities to develop their businesses. It will help unlock access to international markets, increasing export opportunities and bringing investors from abroad to engage with what Victoria has to offer.  In addition to new actions under Creative State, the government supports the Virgin Australia Melbourne Fashion Festival and Melbourne Spring Fashion Week, two high-impact events that put the spotlight on the state's vibrant fashion design industry.   

The following Creative State actions are of particular importance for fashion designers:

6.  Business acceleration
7.  Co-working spaces & creative places
19. Victoria - design leader
31. Trade and cultural missions
32. Inbound trade missions
33. Victoria showcases


6. Business acceleration

Targeted action to assist the establishment and growth of entrepreneurial creative enterprises. It will stimulate business growth among ambitious organisations through access to business, management, technical, legal, marketing and governance support. It will create new partnerships, help exploit new technologies and explore different forms of funding, financing and investment from government and private sources. Wherever possible, it will partner with LaunchVic and leverage existing models such as the Melbourne Accelerator Program.

7. Co-working spaces & creative places

A program to activate co-working spaces and hubs across the state. It will leverage partnerships with councils, property owners, philanthropic supporters and other stakeholders to identify and unlock creative spaces in metropolitan and regional areas. Using a mix of capital, infrastructure and operational grants, it will build on recent ground-breaking initiatives such as ACMI X, Testing Grounds and the Collingwood Arts Precinct.

19. Victoria – design leader

Reflecting the wide economic impact of design, new actions will reshape and increase capability within and outside the design sector to take advantage of our growing strength in this field, including:

  • Business design capability

New funding and refocusing for the Design to Business program to build business and organisational capability, making Victorian businesses better users of design and, therefore, more innovative, productive and internationally competitive.

  • Design leadership and events

A coordinated approach to strengthening Victoria's global design reputation through delivery of, and participation in, significant local and international public and trade events. A re-vamped public design program in Melbourne will anchor the strategy. The Premier's Design Awards will run in parallel as a signature event in the program.

31. Trade and cultural missions

Targeted missions to key markets to establish new industry links and advance international engagement and trade. Mission participants will also be supported with guidance on developing export markets and planning offshore activities.

32. Inbound trade missions

Expanded support for creative industries participation in the government's Victoria Invitation Program (VIP) and business engagement activities that promote Victoria as a key investment location to international visitors. This will build on the success of the design and fashion segments of the 2016 VIP inbound mission.

33. Victoria showcases

Showcasing the best Victorian creative talent, products and services internationally through touring opportunities, participation in key overseas events and festivals, and other market development opportunities.