Creative State – Victoria's first creative industries strategy – takes a state-wide and cross-sector approach to Victoria's creative industries. Most of the initiatives within the strategy are relevant to the entire sector. There are, however, several which particularly apply to the digital games sector.

Comprising close to half of Australian's games industry, and including leading global companies and boutique developers, Victoria's games sector is already gaining international attention. Creative State will support the growth of this booming sector and assist Victorian developers and companies to create new products, develop their businesses and strengthen their export capability. It will also drive the application of game technology in other fields to achieve economic or social outcomes. Creative State will also help to cement Melbourne International Games Week as the pre-eminent digital games event in the region.

The following Creative State actions are of particular importance for games:

6. Business acceleration
7. Co-working spaces & creative places
14. Screen productions and events
30. Melbourne International Games Week
31. Trade and cultural missions
32. Inbound trade missions

NEW ACTIONS FOR THE GAMES SECTOR

6. Business acceleration

Targeted action to assist the establishment and growth of entrepreneurial creative enterprises. It will stimulate business growth among ambitious organisations through access to business, management, technical, legal, marketing and governance support. It will create new partnerships, help exploit new technologies and explore different forms of funding, financing and investment from government and private sources. Wherever possible, it will partner with LaunchVic and leverage existing models such as the Melbourne Accelerator Program.

7. Co-working spaces & creative places

A program to activate co-working spaces and hubs across the state. It will leverage partnerships with councils, property owners, philanthropic supporters and other stakeholders to identify and unlock creative spaces in metropolitan and regional areas. Using a mix of capital, infrastructure and operational grants, it will build on recent ground-breaking initiatives such as ACMI X, Testing Grounds and the Collingwood Arts Precinct.

14. Screen production and events

Renewed funding to support Victoria's screen businesses and practitioners, including:

  • for the production of high quality, diverse and engaging film, television and online content for Australian and international audiences
  • for games companies to create and market a diverse range of games for any distribution platform with an emphasis on the creation of intellectual property and long-term benefits for their business

30. Melbourne International Games Week

Building Melbourne International Games Week into the pre-eminent digital games event in the region. Anchored by PAX AUS and the Game Connect Asia Pacific Conference, MIGW will connect international attendees with Victorian talent through one of the most extensive consumer and industry games events in the world.

31. Trade and cultural missions

Targeted missions to key markets to establish new industry links and advance international engagement and trade. Mission participants will be supported with guidance on developing export markets and planning offshore activities.

32. Inbound trade missions

Expanded support for creative industries participation in the government's Victoria Invitation Program (VIP) and business engagement activities that promote Victoria as a key investment location to international visitors. This will build on the success of the design and fashion segments of the 2016 VIP inbound mission.