Creative State – Victoria's first creative industries strategy – takes a state-wide and cross-sector approach to Victoria's creative industries. Most of the initiatives within the strategy are relevant to the entire sector. There are, however, several which particularly apply to design.

Creative State recognises that design is a strength in our creative industries, and a major economic contributor. From graphic to industrial design, product design to architecture, design adds value to businesses of all kinds, and to the state more broadly.

With significant new investment, Creative State will consolidate and develop Victoria's flourishing design industry. It will provide local design businesses with new opportunities to collaborate and expand both here and abroad. It will help build business and design capability, recognising that design is one of the tools of innovation. Creative State will also put a brighter spotlight on our design sector and its impact through key public and industry events.

The following Creative State actions are of particular importance for design:

6.  Business acceleration
7.  Co-working spaces & creative places
16. Government and community design capability
19. Victoria - design leader
31. Trade and cultural missions
32. Inbound trade missions
33. Victoria showcases


6. Business acceleration

Targeted action to assist the establishment and growth of entrepreneurial creative enterprises. It will stimulate business growth among ambitious organisations through access to business, management, technical, legal, marketing and governance support. It will create new partnerships, help exploit new technologies and explore different forms of funding, financing and investment from government and private sources. Wherever possible, it will partner with LaunchVic and leverage existing models such as the Melbourne Accelerator Program.

7. Co-working spaces & creative places

A program to activate co-working spaces and hubs across the state. It will leverage partnerships with councils, property owners, philanthropic supporters and other stakeholders to identify and unlock creative spaces in metropolitan and regional areas. Using a mix of capital, infrastructure and operational grants, it will build on recent ground-breaking initiatives such as ACMI X, Testing Grounds and the Collingwood Arts Precinct.

16. Government and community design capability

A new program to support government, not-for-profit and community organisations to make service improvements and increase innovation and efficiency using design.  This will help a broad range of organisations develop new capabilities, be more innovative and improve services.  

19. Victoria – design leader

Reflecting the wide economic impact of design, this package of actions will reshape and increase capability within and outside the design sector to take advantage of our growing strength in this field:

  • Business design capability

New funding and refocusing for the Design to Business program to build business and organisational capability, making Victorian businesses better users of design and, therefore, more innovative, productive and internationally competitive.

  • Design leadership and events

A coordinated approach to strengthening Victoria's global design reputation through delivery of, and participation in, significant local and international public and trade events. A re-vamped public design program in Melbourne will anchor the strategy. The Premier's Design Awards will run in parallel as a signature event.

  • MPavilion

New funding to support the annual design and architecture installation. MPavilion, an initiative of the Naomi Milgrom Foundation and delivered in partnership with the City of Melbourne and the design sector, includes a public program of talks, seminars, exhibitions, workshops and other activities to promote the benefits of design.

  • Creative design and planning

Creative Victoria will work with the Victorian Government Architect and relevant government departments on a set of guidelines to assist state and local governments, developers, arts organisations and community groups to apply sound architectural and design principles. This work will contribute to the improvement of streetscapes, renewal of public, community and internal spaces and a stronger commitment to the integration of art into new developments.

31. Trade and cultural missions

Targeted missions to key markets to establish new industry links and advance international engagement and trade. Mission participants will be supported with guidance on developing export markets and planning offshore activities.

32. Inbound trade missions

Expanded support for creative industries participation in the government's Victoria Invitation Program (VIP) and business engagement activities that promote Victoria as a key investment location to international visitors. This will build on the success of the design and fashion segments of the 2016 VIP inbound mission.

33. Victoria showcases

Showcasing the best Victorian creative talent, products and services internationally through touring opportunities, participation in key overseas events and festivals, and other market development opportunities.