About Creative State 2016-2020

Creative State 2016-2020 was the Victorian Government's first-ever strategy to strengthen and grow the state's creative industries and the value they bring to Victorians.

Launched in April 2016, following extensive sector and public consultation, the four-year strategy was back by $115 million in funding.

Made up of 40 targeted actions the strategy sought to grow the state's creative and cultural economy, provide more opportunities for Victorians to embark on creative careers and enjoy creative experiences, and position Victoria as a globally recognised creative state.

Read the foreword from the Minister for Creative Industries or watch his speech from the Creative State launch.

Creative State 2016-2020 comprises 40 actions across five focus areas:

Backing creative talent: Creating more opportunities to produce and present great work

Strengthening the creative industries ecosystem: Building capability and conditions for growth

Delivering wider economic and social impact: Stimulating innovation and wider creative impact

Increasing participation and access: Engaging more Victorians in creative and cultural endeavour

Building international engagement: Extending Victoria's impact and profile for global audiences, visitors and markets

A handful of actions are about getting foundations right to pave The Way Forward.

You can explore these focus areas and learn about the status of each of the actions in our progress report.

Creative State 2016-2020 includes an overview of Victoria's creative industries and their strengthsopportunities and challenges, and the Victorian Government's integrated approach to their development.


Creative State is a product of wide consultation with people working across Victoria's creative industries and the public.

In April 2015, a special Ministerial Taskforce was assembled to lead a lead a public conversation about the value and future of Victoria's creative industries. The Taskforce was backed an Expert Reference Group comprising leaders from sectors including regional arts, design, games development, cultural entrepreneurship, Indigenous arts and culture, film and television, music, media, urban renewal, visual and performing arts, and festivals, as well as experts in philanthropy, law, business and commerce.

Victorians were invited to contribute to the discussion - and respond to a discussion paper DOCX, 44.5 KB - during a five-week open consultation process, which included state-wide workshops and a dedicated online strategy consultation website. Over 8,500 people visited the strategy website, contributing 200 discussion threads, and posting  370 ideas which attracted over 5,000 votes.

Having considered all contributions to the discussion, the Taskforce delivered a report to Government outlining a series of initiatives designed to strengthen and grow Victoria's creative and cultural economy, and reap social and cultural benefits right across the state. The Taskforce report DOCX, 5.8 MB became the key resource in the development of Creative State.