The creative industries play a powerful role across our society and economy – from increasing the profitability of businesses, to improving education outcomes, to tackling challenging social and health issues. 

These examples demonstrate some of the ways Victorian creativity is making a difference. 

 Artist Gus Abdullah with his painting Ngarla Karla Boodja, Confined 7

The Torch Project

The Torch provides arts and cultural strengthening programs to Aboriginal and Torres Strait Islander artists currently in, or recently released from, Victorian prisons. It aims to redress the over‑representation of Indigenous people in Victorian jails by strengthening participants' resistance to the cycle of re-offending. In 2016 the Victorian Government changed regulations to allow imprisoned participants to make an income from their art, providing an incentive to continue their art practice and a potential career pathway. 

Mawut (model) wears Zulu Trench by The Social Studio. Photo: Lisa Minogue, Liberation Images

Social Studio

The Social Studio is a dynamic fashion design studio, fashion label, retail shop and cafe that celebrates the style and skills of diverse cultures in Australia. The studio supports young people from refugee backgrounds through the provision of TAFE level training, work experience and employment. All proceeds generated through the enterprise are reinvested back into the studio and its programs. 

Athol Road Primary School Stories from Asia. Photo: Hoang Tran Nguyen

Music in Schools

Exposure to music education has been shown to improve school grades and attendance. The Victorian Government's Music in Schools program provides support for schools to purchase instruments, for teachers to undertake professional music training, and for trainee primary teachers to complete music education training. 

Elements interactive tabletop. Photo: Dr Jonathan Duckworth


Winner of the 2015 Victorian Premier's Design Award for Digital Design, Elements is an interactive tabletop designed to support rehabilitation for people with an acquired brain injury. Patients use the computerised table to complete a series of game-like interactive tasks designed to enhance the movement and cognitive skills required for day to day functioning. 

Magic Mobility's off‑road wheelchair

Magic Mobility

Magic Mobility, a Victorian designer and manufacturer of off-road and outdoor wheelchairs, participated in the Victorian Government's Design to Business program in 2014 and 2015. Through the program, Magic Mobility examined every aspect of the business, making improvements to marketing by branding and storytelling, creating a design thinking culture in every department and articulating a strong purpose and values system. Applying this strategic approach, Magic Mobility is aiming for 20% year on year growth.