Creative Victoria comprises approximately eighty staff and has four key branches:
- Agencies & Infrastructure
- Arts Investment
- Strategy, Screen and Design
- Strategic Marketing and Communications.
Our staff work on targeted initiatives to deliver on individual branch priorities, but collaborate extensively, working together to deliver the best outcomes for creative professionals, creative organisations and the people of Victoria.
Staffed by urban planning specialists, finance experts and facilities managers, the Agencies and Infrastructure branch oversees Victoria's State-owned creative organisations. The branch is also responsible for a portfolio of State-owned cultural facilities and the state collection, worth $7 billion.
The facilities and assets managed by the branch range from Arts Centre Melbourne with its iconic spire to the acoustically perfect Melbourne Recital Centre; the UNESCO World Heritage listed Royal Exhibition Building to the state of the art circus centre that is home to Circus Oz. The branch also has responsibility for public artworks including the much loved Keith Haring mural in Collingwood, and the interactive Federation Bells at Melbourne's Birrarung Marr.
Agencies and Infrastructure supports the maintenance and redevelopment of these buildings and public artworks and is responsible for projects ranging from internal fit outs and facilities to major capital works projects. Key projects currently include the State Library Victoria redevelopment, development of the Collingwood Arts Precinct and the Geelong Performing Arts Centre and oversight of the arts incubation space Testing Grounds.
This branch is also responsible for issues concerning storage and long-term care of Victoria's vast collections, ranging from Phar Lap's hide to John Brack's iconic artworks; Ned Kelly's armour to Kylie's gold hotpants. It helps to showcase these collections through digitisation projects and the Culture Victoria website.
For the State-owned cultural organisations, Agencies and Infrastructure provides strategic leadership and advice in relation to governance and reporting arrangements, business plans and budgeting, board statutory appointments and legislative reforms. Agencies and Infrastructure also oversees Creative Victoria's finance and corporate development functions.
The Agencies and Infrastructure branch is headed by Director, Max Coffman.
The Arts Investment branch manages a suite of funding programs and initiatives that contribute to the development of Victoria's arts and cultural sector.
Comprising experienced cultural sector managers and creative professionals, the Arts Investment branch is the largest team at Creative Victoria. Their work supports a rich ecosystem of individual artists, small and large arts organisations and arts and cultural programs.
Creativity in schools is assisted through the Education Partnerships program while arts in the regions has support from Regional Development and Touring. Aboriginal and Torres Strait Islander artists and arts workers are supported through the Indigenous Professional Development program.
The small-to-medium arts sector receives multi-year funding through the Organisations Investment Program while the State's flagship arts organisations are supported through the Major Performing Arts program. Funding for individual artists and project-based work comes through VicArts Grants and the Music Works programs, with the latter established to support Victoria's thriving contemporary music scene.
The Arts Investment branch also oversees the online grants application portal and can assist with technical enquiries relating to applications.
The Arts Investment branch is headed by Director, Jane Crawley.
The Strategy, Screen and Design Branch is responsible for creative industries policy for the Victorian Government, builds the evidence base for the value of the creative industries and delivers an international engagement strategy for the creative industries.
The Branch also develops and delivers programs and initiatives that build Victoria's capability and international profile as a centre for screen, design, fashion and digital games. It works with businesses, industry associations and the education sector to attract investment and grow jobs, build industry capability, increase trade performance and facilitate innovation.
The Strategy, Screen and Design Branch is headed by Director, Michael Hudson.
The Strategic Marketing and Communications branch works to promote Creative Victoria's programs and initiatives and to raise awareness and appreciation of the range, quality and value of Victoria's creative industries.
The branch assists the sector to reach new audiences and creating new markets for Victorian creative products, works and ideas through initiatives such as the Marketing Innovation Fund. Through the Expert Program, it helps creative professionals and organisations to strengthen their business capabilities and networks.
Key initiatives for Strategic Marketing and Communications branch include the Arts West collaborative marketing project and the Victorian Audience Atlas, and facilitating the Governor's Recital Series.
Strategic Marketing and Communications offers strategic advice and expertise relating to marketing, communications and digital to the Minister for Creative Industries and to artists and creative organisations. The branch also manages Creative Victoria's website and social media channels (Twitter, Facebook or Vimeo) and issues a monthly industry eNews.
The Strategic Marketing and Communications branch is headed by Director, Linda Fleet.