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Building on current areas of government support, Creative Victoria will lead the delivery of 40 new actions across five action areas. Implementation will involve working closely with other parts of government, like Health and Human Services, Education and Training, Justice and Regulation and Visit Victoria, as well as partnerships with external bodies such as LaunchVic, industry associations and local government. The new Creative State Advisory Board, chaired by the Minister for Creative Industries, will bring a mix of expertise and advice to particular projects.

The five major areas of focus and key actions in Creative State are –

1. Backing creative talent

($6.35 million over four years)

Creating more opportunities to produce and present great work

  • a major investment in our Aboriginal arts and culture, to be delivered in partnership with Aboriginal business and community groups (Action 1).
  • assistance to artists for the production of significant works as well as career advancement (Actions 2 and 3).

2. Strengthening the creative industries ecosystem

($57.35 million over four years)

Building capability and conditions for growth

  • access for creative industries to business acceleration services to stimulate entrepreneurship and develop a stronger capacity to commercialise ideas and capture economic returns (Action 6).
  • support for screen industry business development, production activity and events (Actions 13 and 14).

3. Delivering wider economic and social impact

($14.05 million over four years)

Stimulating innovation and wider creative impact

  • a major investment in design to support design businesses andbroaden the impact of design (Action 19).
  • a pioneering cultural solutions program to extend the role of creative services in securing social benefits, to be delivered in partnership with government and community organisations (Action 15).

4. Increasing participation and access

($32.15 million over four years)

Engaging more Victorians in cultural and creative endeavour

  • place-based actions, in partnership with suburban and regional councils, to establish spaces for creative enterprises and collaboration, and stronger cultural engagement with communities (Actions 7, 21 and 37).
  • specific actions in regional centres, including Bendigo, Ballarat, Latrobe Valley and Shepparton to enhance creative experiences and infrastructure (Actions 9 and 22 to 26).
  • actions to achieve greater diversity in employment, programming and participation in the creative industries (Action 20).

5. Building international engagement

($5.05 million over four years)

Extending Victoria's impact and profile for global audiences, visitors and markets

  • a stronger commitment to creative industries touring, collaboration with overseas partners to grow our international impact and opportunities for Victorian businesses to take their products and services to the world (Actions 30 to 34).
  • a major initiative to determine how Melbourne can become a world-renowned cultural tourism destination, based on having the right mix of cultural infrastructure, organisations, programming and investment (Action 29).