Engaging more Victorians in cultural and creative endeavour 

People performing

White Day Dream, Weave Movement Theatre directed by Yumi Umiumare supported by Creative Victoria's VicArts Grants program. Photo: Paul Dunn

The principle of universal access underpins this strategy and the government's aspirations for Victoria's creative and cultural life. 

All Victorians have the right to a creative and culturally fulfilling life and the opportunity to reap the benefits of participating in a vibrant culture, of living in a vibrant area and enjoying a wide array of inspiring experiences. 

Regardless of cultural background, age, gender or ability, regardless of where they live or what they earn, all Victorians are entitled to see themselves reflected in our cultural life – on our screens and stages, in our music, literature and art. 

All Victorians should have opportunities to shape our creative identity and creative industries, be it as artists, technicians, administrators, board members and industry leaders or as audiences and active community participants. 

Victoria already has a multitude of cultural venues and facilities across the state, and a full calendar of festivals of all sizes and types throughout many metropolitan and regional areas. But there is work to be done to make these accessible to all, to build audiences and deepen engagement, to deliver opportunities for employment and economic development, and to ensure that opportunities to participate in the creative industries are maximised across the state. 

Local governments are among the state's biggest supporters of arts and culture and play a critical role in building access to, and increasing participation in, cultural and creative activities. We will strengthen our partnerships with local government to deliver significant economic, social and cultural outcomes for all Victorians. 

The rollout of the government's 2015 $20 million regional arts package will build the capacity of regional galleries and performing arts centres, stimulate more, and more ambitious, regional touring and increase and diversify community participation. 

New actions under Creative State, worth $32.15 million over four years, will improve access to, and participation in, cultural activities, increase availability of cultural experiences across the state, and promote accessibility and diversity in employment and the production and consumption of arts and culture. 

Regardless of cultural background, age, gender or ability, regardless of where they live or what they earn, all Victorians are entitled to see themselves reflected in our cultural life 

New Actions 

  1. Creative industries inclusion and diversity
    Support to ensure that government-funded creative industries organisations have appropriate access, diversity and inclusion plans as well as the requisite training to improve workforce diversity and engender greater diversity in programming and participation. The program will be delivered in partnership with peak organisations such as Arts Access Victoria, and with the advice of Aboriginal Victoria and the Office of Multicultural Affairs and Citizenship.
  2. Creative suburbs
    A program to increase cultural programming in outer suburban areas. Working in partnership with local councils, the program will build on local creative strengths to maximise participation and relevance. It will complement existing arts and culture programs focused on regional communities to ensure access and cultural participation for all Victorians
  3. Bendigo arts and design
    Enhancement of Bendigo as a regional focus for the arts by supporting the creation of new landmark works, hosting a national arts and culture conference, developing community participation programs that celebrate multicultural communities and establishing a creative industries hub.
  4. Shepparton Art Museum
    Support to establish a new architecturally-inspiring art museum at Shepparton's Victoria Park Lake that will radically increase access to historic and contemporary art collections for local, national and international visitors, as well as provide opportunities for increased participation for the local community. The government commitment of $10 million relies on local government investment and contributions from the Commonwealth and philanthropic sources.
  5. Latrobe Creative Precinct
    Development of a major new performing arts centre in Traralgon which will to serve the broader Latrobe Valley. The project, which is co-funded by the local council and relies on Commonwealth funding, will include a creative industries training facility and capacity to present outdoor events and festivals. The precinct will significantly increase access and participation in creative activity for local communities and build career pathways into the creative industries for the next generations of residents.
  6. Regional White Night
    A regional white night in 2017 to build on the success of the Melbourne event and share the cultural, tourism, social and economic benefits more broadly.
  7. Regional Centre for Culture
    Establishment of Victoria's first Regional Centre for Culture program in 2018, including the development of grassroots community participation projects combined with opportunities to engage with some of Victoria's most respected creative organisations and agencies, in a year-long celebration of arts, culture and community.
  8. Arts experience data platform
    Development of a shared data platform to support services that improve collection, analysis and presentation of cultural and event information for audiences and organisations in the creative industries. The platform and initial business case will be developed in consultation with audience groups and organisations that hold the data and will drive new creative services and responses.
  9. Victorian festivals review
    Festivals face operational challenges, such as increasing costs and competition for audiences, securing the best content and raising revenue. An independent review will take a fresh look at the role, delivery and operation of Victoria's festivals and community events and make recommendations on how to maintain a high quality, engaging, diverse and accessible, state-wide program to meet contemporary and future needs.