Creative Victoria is responsible for leading the development and delivery of the Victorian Government’s strategy for the creative industries.

Under the Creative Victoria Act, every four years, a new strategy must be developed to guide the government’s investment and initiatives.

In April 2016, the state’s first creative industries strategy Creative State 2016-2020 was launched.

Since the strategy was launched, the economic impact of the creative industries has grown by 23 percent to $31 billion. 260,000 Victorians are now employed in the creative industries, up 15 per cent, and cultural tourism is worth $2 billion, up 88 per cent.

2020-2024 Creative Industries strategy

The world has changed dramatically, and rapidly, since we undertook consultation in 2019 for Victoria’s next creative industries strategy. Right now, we are focused on assessing the impacts of coronavirus (COVID-19) and ensuring that Victorian creative institutions, organisations, events and individuals are supported.

The Creative State 2020-2024 strategy has been paused and will be reconsidered in light of the impacts of the pandemic.

Find out more about the first Creative State strategy.