International

  • In the year ending June 2016 there were 1.6 million international cultural visitors to Victoria
  • Cultural visitors represent 64% of all international visitors to the state
  • International cultural visitors stayed for 39.9 million nights in Victoria
  • The average length of stay for cultural visitors to Victoria was 24 nights

The most popular attractions for Victoria's international cultural tourists were:

  • museums or art galleries (65%) 
  • historical or heritage buildings (65%)
  • festival, fair or cultural event (25%)
  • Aboriginal cultural activity (22%)
  • theatre, concerts or another performing arts activity (21%)
  • art and craft venue or workshop (15%)

Domestic

  • In the year ending June 2016, around 4 million domestic overnight cultural visitors stayed for 15 million nights
  • The average length of stay for domestic cultural visitors to Victoria was 4 nights

The most popular attractions for Victoria's domestic cultural tourists were:

  • museums and art galleries (46%)
  • historic buildings and monuments (31%)
  • theatre, concerts and performing arts events (25%)
  • festivals, fairs or cultural events (19%)