International

  • In the year ending June 2015 there were 1.4 million international cultural visitors to Victoria
  • Cultural visitors represent 61% of all international visitors to the state
  • International visitors stayed for 5.4 million nights
  • The average length of stay for cultural visitors to Victoria was 25 nights

The most popular attractions for Victoria's international cultural tourists were:

  • museums or art galleries (67%) 
  • historical or heritage buildings (64%)
  • festival, fair or cultural event (26%)
  • Aboriginal cultural activity (24%)
  • theatre, concerts or another performing arts activity (22%)
  • art and craft venue or workshop (15%)
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Domestic

  • In the year ending June 2015, around 3.7 million domestic overnight cultural visitors stayed for 14.8 million nights
  • The average length of stay for domestic cultural visitors to Victoria was 4 nights
  • Around 3.5 million day visitors attended cultural venues and events in Victoria

The most popular attractions for Victoria's domestic cultural tourists were:

  • museums and art galleries (43%)
  • historic buildings and monuments (26%)
  • theatre, concerts and performing arts events (23%)
  • festivals, fairs or cultural events (19%)