26 June 2017
The Transport Accident Commission's 2016 road safety project 'Meet Graham' was one of the most awarded campaigns of the 2017 Cannes Lions International Festival of Creativity.
Agency Clemenger BBDO Melbourne's work on 'Meet Graham' won 29 Lions including two Grand Prix in Health & Wellness and Cyber, and eight Gold Lions.
The campaign's protagonist Graham was created by Victorian artist Patricia Piccinini with input from trauma surgeon Christian Kenfield (Royal Melbourne Hospital) and crash investigator David Logan (Monash University Accident Research Centre).
Graham was made to show what physical attributes a person would need in order to survive a car accident. The hyper-real sculpture and accompanying augmented reality experience and education program aims to teach Victorians about how vulnerable we are on the roads Following Graham's debut at State Library of Victoria he has been touring regional Victoria.
Clemenger BBDO Melbourne has also been awarded Cannes Agency of the Year.