• fashion

26 July 2017

Melbourne Fashion Week (MFW) emerges in 2017 with a new name and a forward-thinking industry-led program.

Formerly Melbourne Spring Fashion Week, the 2017 MFW program includes a range of runway shows featuring mostly Victorian designers (70% overall), as well as student runways and opportunities for local fashion talent to connect with audiences and industry.

The Victorian Government is a proud Melbourne Fashion Week partner, presenting the 100% Victorian Creative Collective fashion showcase and the Industry – Ready for Export seminar program to help local designers take their brands to the world.

Victoria’s dynamic creative industries – across fashion, music, art, film and design – will feature throughout the week-long festivities.

Read on for program highlights.

MFW Opening Night
To kick off MFW partners with Vogue Australia to present Vogue American Express Fashion’s Night Out and with Emporium Melbourne for the Opening Night Runway on Little Bourke Street. Fashion’s Night Out offers a smorgasbord of shopping offers and entertainment across Melbourne’s CBD while the outdoor runway will see Little Bourke Street transformed for the evening.

Industry – Ready for Export
Presented by Creative Victoria, this industry session will focus on the strategies required for designers and retailers to get their brands ready for export. The half-day seminar features a keynote address from a high-profile industry figure, workshops, as well as an opportunity for attendees to network. Receiving invaluable tips from industry experts, attendees will walk away with valuable insight into growing their creative business.

Creative Collective exhibition
Presented by Creative Victoria the Creative Collective exhibition showcases Melbourne’s innovative, diverse and inspiring independent designers, artists and retailers in an engaging, free exhibition in Melbourne Town Hall’s Swanston Hall. The revolving exhibition celebrates the merging creative disciplines within Melbourne’s fashion scene, and features artists across design, jewellery, performance, sound, floristry, illustration and more.

Premium Runways
Presentations of spring/summer ’17 collections by leading Australian labels with each show curated by a high-profile Melbourne stylist.

Garage Runways
Set in Melbourne Town Hall’s carpark, the Garage Runways showcase new season looks from some of the city’s most exciting talent.

Student Runways
The two runways feature looks by students from RMIT University, Box Hill Institute, FashionMasters, Holmesglen Institute, Kangan Institute and Whitehouse Institute of Design.

Arts and partnered programing
MFW partners with established arts institutions, emerging producers and creative individuals to present fashion events across art forms. Highlights include fashion films at ACMI, workshops at the Kangan Institute, art installations and exhibitions at the NGV, SIGNAL and ACCA, and a fashion show with the AFL Women’s league.

Visit Melbourne Fashion Week for full program details