16 February 2017
A tour bus of a different kind hits the road today as part of the Victorian Music Crawl, a new Victorian Government initiative to build connections between Melbourne and regionally-based music industry leaders.
The first tour, which sets off today, will see more than 20 Melbourne-based music managers, venue bookers, promoters, artists and music media undertake a three day tour to Ballarat, Castlemaine, Bendigo and Echuca.
Managed by Music Victoria, the Victorian Music Crawl is the first program of its kind in Australia. Three tours will take place across 2017-18 with a tour to the Mornington Peninsula and Gippsland planned for the second half of 2017 and a tour to Geelong, the Surf Coast and Warrnambool scheduled for next summer.
Supported as part of our Music Works program, each trip will include visits to leading regional music venues and events, showcase performances by local artists and meetings with regionally-based music organisations and music media representatives.
The tour's aims are two-fold: to help regionally-based artists to build their networks and create opportunities to play in the city, and to showcase the regional touring opportunities on offer to artists based in Melbourne, and elsewhere.
The Victorian Music Crawl is one of a suite of Music Works initiatives intended to boost music in regional areas. A new Music Works Regional Quick Response Grant category has also been introduced to support regional activities and opportunities. Applications for the current round are open until 20 February 2017.