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11 October 2016

The graphic designer who created the iconic Australian advertising campaigns Life Be In It and Slip Slop Slap has passed away.

Alex Stitt, Slip Slop Slap characters

The 'Slip Slop Slap' seagulls, created by Alex Stitt for Cancer Council Victoria circa 1981

Alex Stitt, who lived in Red Hill with his wife Paddy, also designed the Children's Television Foundation logo and film posters for The Chant of Jimmy Blacksmith, Water Under the Bridge, Silent Reach and Careful, He Might Hear You.

From his biography:

Producing work throughout (and beyond) the technological and cultural shifts of the late 20th century, Alexander Stitt was a graphic designer working at the dawn of Australian television and the creator of our best loved public health campaigns 'Life. Be In It' and 'Slip Slop Slap'.

His career is testament to the genuine influence and widespread reach graphic design can possess, with his work encompassing film posters and titles, illustration, television ads and announcements, print and publishing, including children's books and toys for the Jigsaw Factory in Richmond, which he founded with Bruce Wetherhead in 1970.

Alex Stitt's collected works were published as Stitt Autobiographics in 2009 by Hardie Grant. In 2016, he was named a Member in the general division of the Order of Australia (AM).

Read more about the career of Alex Stitt