• design

15 December 2016

A ground-breaking bicycle bell has been awarded the 2016 Victorian Premier's Design Award of the Year, the highest honour for design and innovation in the state.

Designed and developed by Catalyst Design Group – a Victorian based Industrial Design consultancy, Oi: The Knog Bike Bell is a revolutionary new take on the traditional bicycle bell. One of the main drivers for re-designing the bike bell was that in many countries, bikes are required by law to be sold with bells attached. These bells are often badly designed and are thrown away once purchased. The Oi Bike Bell offers bike owners a beautifully designed and highly desirable object that is a delight to use.

Commenting on the overall winner, Celina Clarke, Chair of the Premier's Design Awards Jury said: "The Oi Bike Bell demonstrates what good design can bring to an otherwise forgotten product."

"The Oi Bike Bell exemplifies excellence in industrial design and brings together clever manufacturing, smart use of materials and a unique design aesthetic that sets it apart from other products in its class," said Ms. Clarke.

The Oi Bike Bell beat nine other innovative projects selected as Best in Category Winners to take out the top award.

Contenders for the Premier's Design Award of the Year included: Acute House a clever renovation on a restricted triangular; The 2 Litre Towel's innovative, refrigerated packaging solution; ANZ's digital 'virtual garden' that reacts to weather and displays Twitter feeds using a cutting-edge gaming technology platform; Thankyou's Track Your Impact, a digital solution that allows customers to fund safe water, food and sanitation projects around the world; the world's first cinematic quality Micro Camera; and the student-designed VicHyper Pod Prototype, a concept designed for SpaceX, that can travel at the speed of sound (1,200kph) using magnetic levitation and electrical motors within a vacuum tube.

The 2016 Premier's Design Awards attracted a record number of entries and included two new categories for Fashion Design and Student Design.

Premier's Design Award Best in Category Winners are:

  • Acute House, Best in Category Architectural Design
  • The 2 Litre Towel, Best in Category Communication Design
  • Indigenous Placemaking Strategy for Ngarara Place, Best in Category Design Strategy
  • ANZ Virtual Garden, Best in Category Digital Design (Joint Winner)
  • Thankyou's Track Your Impact, Best in Category Digital Design (Joint Winner)
  • SZN, Best in Category Fashion Design
  • Blackmagic Micro Camera, Best in Category Product Design
  • 122 Roseneath Street, Best in Category Service Design
  • VicHyper Pod Prototype, Best in Category Student Design

The Victorian Premier's Design Awards celebrate the very best of design and innovation from Victoria and help drive a greater awareness of the value and importance of design-led innovation. The Awards are administered by Good Design Australia on behalf of the Victorian Government.

Visit the Premier's Design Awards website