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    The Full House pilot program will support five cultural facilities funded through the Regional Partnerships program to undertake intensive strategic multi-year audience development initiatives.

    This program is only available to cultural facilities funded through the Regional Partnerships program.

    Applications will be accepted online using the Creative Victoria Grants Portal, from Wednesday 27 July until 5pm, Wednesday 24 August 2016.

    Overview and Aims of Program

    The Full House pilot program will support five cultural facilities funded through the Regional Partnerships program to undertake intensive strategic multi-year audience development initiatives.

    The Full House pilot program aims to build facilities' capacity to:

    • conduct audience research and undertake strategic audience development and program planning, implementation and evaluation;
    • grow audiences and audience loyalty;
    • increase the value and relevance of the facility to the local community; and
    • collaborate, innovate and build partnerships to achieve these aims.

    Eligibility

    Only facilities currently funded through Creative Victoria's Regional Partnerships program are eligible to apply to the Full House pilot program.

    The pilot program will not support:

    • the entire cost of the project;
    • capital purchases or recurrent administrative, infrastructure and other organisational costs not directly associated with the project/program;
    • competitions, awards or fundraising activities; or
    • projects for which marketing is the primary focus, however, some marketing costs may be funded as a part of the project.

    Funding Available

    The Full House pilot program will fund five multi-year year projects of $80,000 to help them build audiences. Projects are expected to include the following activity stages:

    1. research and analysis of current and potential audiences (year 1);
    2. design of a three-year audience development and programming plan including regular audience research (year 1);
    3. implementation of the first two years of audience development and programming plan (year 2 and 3); and
    4. an evaluation of the project (year 2 and 3).

    Applications can be made by a single Regional Partnerships supported facility, or more than one co-located facility working in partnership.

    Projects will require that facilities commit staff resources to manage the project. Facility staff will also be expected to share their learnings from the project with the sector in consultation with Creative Victoria.

    There will be one round of this pilot program for projects beginning from 1 January 2017.

    How to Apply

    Applications close 5pm, Wednesday 24 August 2016 for funded activities commencing from 1 January 2017.

    All the information you need to start drafting an application to the Full House program is available now. 

    We encourage you to draft your application using the available drafting tools in advance of submitting your application online.

    Applications will be accepted online using the Creative Victoria Grants Portal, from Wednesday 27 July until 5pm, Wednesday 24 August 2016

    Please note it takes approximately 12 weeks from the closing date until funding results are available.

    Assessment Criteria

    Each application will be assessed on the extent to which it demonstrates:

    1. A clear rationale for the need to develop new audiences for the facility.

      Examples may include:

      • a recent or current infrastructure upgrade resulting in increased capacity for audience and programming;
      • evidence of low engagement within significant potential audience demographic/s; and
      • evidence of limited resources and capacity to undertake audience development planning unassisted.
    2. Opportunities to develop new audiences and programming for the facility.

      The rationale must be accompanied by evidence of strong opportunities for audience and program development such as:

      • a high proportion of potential target audiences living locally;
      • underutilised space in the facility; and
      • the potential for partnerships to support the development of audiences and programming.
    3. Willingness from the facility and Council to commit resources to undertake the project.

      Assessment of this criterion may consider evidence of suitable readiness:

      • for facility staff to commit time to the project and develop new skills;
      • by Council to commit resources to the project including programming funds to implement the plan; and
      • to continue to implement the plan beyond the life of the project.

    Contact

    To find out more or discuss your application, please contact Rohini Sharma, Manager Regional Partnerships, 03 8683 3157, rohini.sharma@ecodev.vic.gov.au

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