Stimulating innovation for wider creative impact
Creativity is not limited to the creative industries. It has major impact when used in other parts of our economy and society.
Creative, cultural and artistic experiences and skills have a valuable place in mainstream healthcare to reduce stress, pain and anxiety and to improve community wellbeing. In education, they can deliver better academic results, higher motivation and attendance, and greater resilience.
Game technology and ideas, or gamification, has been used in Victoria to deliver novel approaches in police training, to reduce obesity and for injury rehabilitation. Community arts projects have achieved a reduction in recidivism rates of 50 per cent.
The application of creative services and cultural experience has enormous potential to deliver wide-reaching social outcomes for Victorians but has suffered from lack of investment and co-ordination. More needs to be done across different social policy areas and with different parts of government to demonstrate impact and encourage investment.
Creativity is also an under-utilised resource for Victorian businesses. As the basis of innovation, creativity can drive productivity, economic growth and job creation. The more innovative a business, the more likely it is to export, create jobs, train employees and turn a higher profit.
Design is one of the tools that help businesses to improve processes, products and services, and to compete internationally. Existing government programs support the design sector and also help to build business capability and increase innovation across different industries. More can be done to promote the benefits of design and expand its application to make Victorian businesses more competitive.
The government established Creative Victoria to drive this agenda in a more dedicated and coordinated way. This will see the impact of creativity pushed further.
Learn about the progress of Creative State Actions 15-19, worth $14.05 million over four years, to see how we are broadening the application of creative services, products and content to achieve social and economic benefits.
Cultural and creative services and products deliver a range of social benefits. This action will increase the number of projects that apply the services and expertise of creative industry organisations towards social goals. Projects will be developed in partnership with other areas of government (such as the Departments of Health and Human Services, Premier and Cabinet, and Justice and Regulation), social delivery NGOs, and philanthropic organisations.
Initial projects include:
- Creativity and mental health
A project that utilises the benefits of participation in creative arts production on the health and wellbeing of people with a serious mental illness. Involving writers, directors and actors, the project will be delivered through a partnership between Prahran Mission and the University of Melbourne.
- Music and at-risk youth
A project that will engage at-risk CALD young people, harnessing the power of music to give voice to the issues that impact them. Utilising eminent artists, the project will be delivered in partnership with Mushroom Group and community organisations.
Four large-scale social impact initiatives have been developed during 2016/17 including those identified in Creative State involving Mushroom Group and Prahran Mission, and new partnerships with the Department of Premier and Cabinet and VicHealth.
These have involved the application of creative industry expertise in film, music and gamification to address social issues relating to youth, social cohesion, homophobia and mental health.
- Into the Limelight is a mental health and creativity film project led by Prahran Mission in partnership with the Department of Health and Human Services. A group of 20 participants with diagnoses of schizophrenia and other ongoing mental illness has worked with screen industry professionals over a three-month period in 2017, exploring various aspects of the filmmaking process. This culminated in the creation of a series of short films which were launched and screened at the 2017 St Kilda Film Festival. Participants reported an increase in confidence, self-esteem, social connections and longer term interest in engaging in the creative process as writers and performers.
- Voice For Change is a youth focused online project by the Mushroom Group, in partnership with the Centre for Multicultural Youth, to inspire young people to follow their dreams. The series of mini-documentaries features a number of Australia's leading urban music, hip-hop and sporting personalities who share their experiences of overcoming challenges such as racism and feelings of disenfranchisement, and pursuing their ambitions. Voice for Change advocates include Victorian artists Diafrix and Ecca Vandal and sportspeople Majak Daw and Archie Thompson. Broadcast on social media platforms over January to March 2017, the series has attracted over one million social media hits and generated mainstream media coverage.
- Tomorrow Me is a partnership initiative with VicHealth that utilises gamification to build resilience in young people. Specifically it seeks to address the complex social issues arising from the rapidly changing labour market and prepare young people for the new world of employment. Through games technology, Tomorrow Me will allow young people to reimagine their careers as the curation and development of skills, as opposed to the collection of jobs. Phase 1 will involve the design and testing of a gamified digital platform to commence mid 2017.
- Combatting Homophobia is a partnership with the Department of Premier and Cabinet's Equality Branch. It will support up to two significant projects that utilise creative approaches to tackle homophobia, biphobia, transphobia and discrimination against people with intersex variations, and make a positive community impact. Funded projects will commence from September 2017.
In addition to these pilot projects, Creative Victoria is undertaking a co-design process to shape the social impact program for future years.
A new program to support government, not-for-profit and community organisations to make service improvements and increase innovation and efficiency using design.
This action will build on the success of the Victorian Government's Design to Business (D2B), a design-led mentoring and business transformation program, and extend the opportunity to public sector and not-for-profit organisations.
D2B helps Victorian businesses apply design-led thinking to every aspect of their operations - from marketing to product or service design, business strategy to organisational culture - resulting in significant business outcomes.
An expert service provider is being appointed to deliver this program – both for Victorian businesses (see Action 19) and not-for-profit and public sector organisations – which will be launched in the second half of 2017.
Creative Victoria will work with the Department of Education and Training to develop stronger creative and artistic capability in children and young people by helping schools embed arts and other creative programs in the curriculum. Consistent with the government's Education State policy, this collaborative approach will contribute to better student experience and outcomes.
Creative Victoria has launched a new Creative Learning Partnerships program to provide more ways for schools to partner with Victoria's creative sector to deliver significant creative education opportunities for students, and professional development for teachers. The program builds upon and expands previous school residency programs, like the long-running Artists in Schools program, and enables schools to work with individual practitioners or organisations across all creative disciplines, with the option of both physical and virtual residency models.
Creative Victoria has also partnered with the Department of Education and Training, the Victorian Curriculum and Assessment Authority and other partners on a number of initiatives, including:
- The Virtual Creative Professionals in Schools pilot program, trialling innovative and effective ways of using technology to enable regional and remote schools to work with creative professionals on significant projects. This included producing video resources to support these virtual residencies. Six residencies have been embarked on to date, across a range of artforms and disciplines. For example at Swifts Creek P-12 School in the Tambo Valley in East Gippsland, Year 8-10 students worked with sculptor and sound artist Michael Prior to produce kinetic solar-powered sculptures for the school grounds. At Lismore Primary, a school with just 30 students, artist Glen Walton led an innovative and engaging music, technology and science project in which students created unique digital instruments.
- The Education in Games Summit, presented at ACMI as part of Melbourne International Games Week. In 2016, 122 educators attended the summit which provided insights and practical examples about using games, gaming thinking and techniques, to bring the curriculum to life. Another summit is being planned for Melbourne International Games Week 2017.
- Great partnerships: How-to-Guide, an update of this valuable resource for partnerships between schools and creative professionals and organisations.
- Quarterly meetings of the Arts Agency Education and Learning Network, ensuring that our state-owned major arts institutions reflect best practice. Discussion topics have included: Child Safe Standards, the VCE Seasons of Excellence, the Victorian Early Years Learning and Development Framework and the new critical and creative thinking capability in the Victorian Curriculum.
Creative Victoria will work with the Department of Education and Training, training institutions and potential employers to pave clearer pathways to creative careers and ensure the best industry-relevant information is readily available to students.
Through the Virtual Creative Professionals in Schools pilot program (also see Action 17), Creative Victoria has supported two projects with a focus on developing career pathways:
- A partnership between Horsham College and ACMI, providing secondary school students the opportunity to work with a range of screen industry professionals including storyboard writers, scriptwriters, film and video game animators.
- A partnership between Wodonga Flexible Learning Centre and APRA AMCOS to enable students who are disengaged from the mainstream school system to participate in Songmakers, an intensive, hands on mentoring program that prepares young people for a career in the music industry.
A second round of projects will roll out in 2017/18. Learnings from the pilot program, along with further consultation with the Department of Education and Training, education institutions and others, will help shape future opportunities.
A three-part professional development program, Music Under Wings, has been established to support career pathways in the music industry. Part of the Victorian Government's $22.2 million Music Works package, this includes:
- Live Music Professionals - a program to mentor up-and-coming venue operators and independent promoters, run through Music Victoria.
- Songwriter and composer professional and career development programs delivered in partnership with APRA AMCOS.
- A Music Pathways program, in partnership with The Push, which provides industry mentoring for 50 people a year.
In addition, ACMI, the NGV, Melbourne Museum and the Melbourne Recital Centre have all hosted VCE Season of Excellence events, showcasing the best works from the 2016 crop of VCE and VET students across visual art, filmmaking, performance, design and technology. These showcase events have been supported with talks and forums for current VCE students, including discussions on career pathways.
Also see Action 5 for dedicated professional development programs for the screen industry.
Reflecting the wide economic impact of design, this new package of actions will reshape and increase capability within and outside the design sector building on our strengths in this field:
Business design capability
New funding and refocusing for the Design to Business program to build business and organisational capability, making Victorian businesses better users of design and, therefore, more innovative, productive and internationally competitive.
This action will build on the success of Design to Business (D2B), a design-led mentoring and business transformation program, and extend the opportunity to a further 50 small to medium Victorian businesses, positioning them for success.
D2B helps Victorian businesses apply design-led thinking to every aspect of their operations, from marketing to product or service design, business strategy to organisational culture, resulting in significant business outcomes.
An expert service provider is being appointed to deliver this program – both for Victorian businesses and not-for-profit and public sector organisations (see Action 16) – which will be launched in the second half of 2017.
Design leadership and events
A coordinated approach to strengthening Victoria's global design reputation through delivery of, and participation in, significant local and international public and trade events. A re-vamped public design program in Melbourne will anchor the strategy. The Premier's Design Awards will run in parallel as a signature event.
- In 2016, a new relationship was forged with Hong Kong Business of Design Week (BODW), one of the world's most important design events. Victoria had a strong presence at the 2016 event, including a trade delegation, led by Creative Victoria and the Design Institute of Australia, Victorian speakers in
the program, and BlackBOX, an exhibition curated by Ian Wong of Monash University highlighting 36 examples of Victorian design innovation. This has already had an impact on local businesses, for example:
- Lighting design studio Copper ID connected with a leading Hong Kong architect and has since tapped into a new Asian distributor network.
- Fashion label Nobody Denim made connections with Hong Kong retailers and identified new fabric for future ranges.
- Design agency Cobalt successfully negotiated supply chain contracts with a number of internationally-based toolmakers and also used the opportunity to progress the establishment of an outpost in Shenzhen.
As a result of this work and in recognition of Victoria's design strengths, Melbourne has been selected as the partner city for the 2018 Business of Design Week. This will put a strong spotlight on our design industry and talent and is expected to reap significant benefits for the state. (see Actions 31 and 33).
- Creative Victoria has also hosted international design delegations at key local events, such as the Virgin Australia Melbourne Fashion Festival and AsiaTOPA (see Action 32).
- In August 2016, following an open tender, the NGV was awarded the contract to develop, manage and deliver the new Victorian Public Design program over four years. Designed to celebrate, strengthen and promote Victorian design, this program offers a curated year-round calendar of events for the design industry, students, businesses and the broader public, culminating in a new Melbourne Design Week each March.
- Melbourne Design Week 2017 was developed and presented by the NGV in collaboration with the design industry. It ran from 16-26 March 2017, with over 130 events responding to the theme 'Design Values'.
- In 2016 the Victorian Premier's Design Awards were expanded to include two new award categories – Fashion Design (including apparel and accessories) and Student Design.
- Support has been provided for a special expanded program at Open House Melbourne 2017 – celebrating the event's 10th anniversary.
- Support has also been provided for a two-day international Liveable Cities Forum to be presented by the Naomi Milgrom Foundation and Open House, in collaboration with other industry partners, in July 2017.
New funding to support the annual design and architecture installation. MPavilion, an initiative of the Naomi Milgrom Foundation, delivered in partnership with the City of Melbourne and the design sector, includes a public program of talks, seminars, exhibitions, workshops and other activities to promote the benefits of design.
Victorian Government funding totalling $1.4 million has been allocated to support MPavilion for four years (2016-2019).
The 2016 MPavilion, designed by Indian architect Bijoy Jain from Studio Mumbai, ran from October 2016 to February 2017. It attracted over 94,000 visitors across 487 free events over its 139 day residency in Melbourne's Queen Victoria Gardens.
The 2017 MPavilion will be designed by celebrated Netherlands based architects Rem Koolhaas and David Gianotten of Office of Metropolitan Architecture (OMA).
Creative Victoria will work with the Victorian Government Architect and relevant government departments on a set of guidelines to assist state and local governments, developers, arts organisations and community groups to apply sound architectural and design principles. This work will contribute to the improvement of streetscapes, renewal of public, community and internal spaces and a stronger commitment to the integration of art into new developments.
The Office of the Victorian Government Architect is reviewing and updating its resources in collaboration with Creative Victoria.