Creative State is the Victorian Government's four-year strategy to grow Victoria's creative industries and the contribution they make to Victoria. Its 40 actions vary in complexity and focus. Some are about getting the foundations right for success, some address longstanding gaps, and others seek to create bold new opportunities.

Together they work to strengthen our state's creative landscape from the ground up; providing increased opportunities for those who work in our creative sectors – at all levels – and those who benefit from, or enjoy, the fruits of their labours.

The process for implementing these actions varies too. Some interventions have been swiftly and simply actioned, others require further consultation and input from the sector and other partners. Like the development of the strategy, the implementation of Creative State is underpinned by collaboration with the voice of Victoria's at its core.

I invite you to explore the 40 Creative State actions and learn about their implementation. This information will continue to be updated to reflect the progress and impact of the strategy.

If you have any feedback or ideas about Creative State or any of the individual actions, please get in touch via the feedback section of this website.

Martin Foley
Minister for Creative Industries & Chair of the Creative State Advisory Board




Backing Creative Talent

Creating more opportunities to produce and present great work  




Strengthening the Creative Industries Ecosystem

Building capability and conditions for growth   




Delivering Wider Economic and Social Impact

Stimulating innovation and wider creative impact   



Increasing Participation and Access

Engaging more Victorians in cultural and creative endeavour   



Building international Engagement

Extending Victoria's impact and profile for global audiences, visitors and markets   



The Way Forward

Ensuring that Creative State is implemented in the most effective way