Welcome to Creative State, Victoria's first creative industries strategy

With more than $115 million in new funding, Creative State is designed to grow Victoria's $23 billion creative and cultural economy, turbocharge local creative enterprises, create new jobs and employment opportunities, and bring social and cultural benefits to Victorians.

Creative State was launched on Tuesday 19 April by the Minister for the Creative Industries, Martin Foley. Read the Minister's foreword here or watch his speech from the Creative State launch.

There are five focus areas and 40 targeted actions in the strategy, which you can explore in full on this website. The focus areas are:

Each focus section includes an overview and lists specific new actions.

To understand how the strategy will be rolled out, visit the Implementation section of this site.

In the right hand column, you will find a link to download a full colour PDF of the Creative State strategy and the Executive Summary for a brief overview.

There are also Quick Guides for different sectors and interest groups, these will show you at a glance what the strategy means for you.


Creative State is a product of wide consultation with people working across Victoria's creative industries and the public.

In April 2015, a special Ministerial Taskforce was assembled to lead a lead a public conversation about the value and future of Victoria's creative industries. The Taskforce was backed an Expert Reference Group comprising leaders from regional arts, design, games development, cultural entrepreneurship, Indigenous arts and culture, film and television, music, media, urban renewal, visual and performing arts, and festivals, as well as experts in philanthropy, law, business and commerce.

Victorians were invited to contribute to the discussion - and respond to a discussion paper - during a five-week open consultation process, which included state-wide workshops and a dedicated online strategy consultation website. Over 8,500 people visited the strategy website, contributing 200 discussion threads, and posting 370 ideas which attracted over 5,000 votes.

Having considered all contributions to the discussion, the Taskforce delivered a report to Government outlining a series of initiatives designed to strengthen and grow Victoria's $23 billion creative and cultural economy, and reap social and cultural benefits right across the state. The Taskforce report became the key resource in the development of Creative State.