• Decrease Text Size
  • Decrease Text Size
  • Print

The Creative Exchange

Through The Creative Exchange (formerly, the Expert Program), Creative Victoria hosts a series of regular forums, seminars and events.

These events are free or low cost, and open to anyone working in Victoria's creative and cultural industries.

In 2016, The Creative Exchange will canvas topics including:

  • The power of creative collaborations
  • Diversifying income streams for a sustainable future
  • Creative business models
  • Digital audience engagement for the creative sector
  • Ticketing 101 - the good, the bad and the ugly 

The Creative Exchange presents

Converting Clicks to Tix
The Top Five Expert Tricks You Need To Master Social Media

When: Thursday, 4 August 2016, 3.00pm-4.30pm (Doors open at 2.45pm for a 3.00pm start)
Where: Clemenger Auditorium, National Gallery of Victoria, 180 St Kilda Rd, Melbourne (Entry via the schools entrance)
Cost: Free, but bookings are essential


Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Pinterest… the list of social media platforms is ever growing. These platforms provide a springboard to reaching your audiences in a creative, unique, and personalised way. If used effectively, social media can be a powerful weapon in your marketing arsenal.

So, how can you maximise the impact of your social media presence? And, how do you know if your desired audience is listening?

This month, The Creative Exchange hosts Marcus Betschel and Matt Soulsby from Dentsu Mitchell. They will be sharing simple and effective social media marketing tips that you can start implementing immediately!

This presentation gives useful and practical guidance to devising a punchy and cohesive social media strategy that makes your organisation stand out from the crowd. You will also learn pro-tips for delving into your audience’s habits, interests, and desires by harnessing the analytic functions available across a range of popular social media platforms.

Who is it for?

This free seminar is suited to freelancers, managers, marketers, administrators, creatives, artists, and venue staff from the small-to-medium sector who are interested in enhancing their organisation’s social media presence and deriving key audience insights.  

What are the take-aways?

  • A snapshot of the role that social media can play in marketing your organisation or creative business.
  • An understanding of the key considerations required to devise a dynamic social media marketing strategy.
  • Practical knowledge to uncover your social media audience and how to enrich your interactions.

About the Presenters

Marcus Betschel

Marcus has over 10 years experience in marketing before he specialised in digital and social media seven years ago. He has provided strategic counsel and implementation to a number of Australasian and global clients across a variety of sectors.

Marcus loves to transform businesses and brands, turning digital execution and social media into a practical, dynamic communication tool that links paid, owned and earned media.

His passion is to develop great teams who work together to take amazing ideas and translate them into projects, campaigns and successful outcomes. 

His experience in data and performance platforms drive him to continually innovate and evolve as he understands data will form the best connection point between social media, digital and the end consumer.

Matt Soulsby

Matt has significant industry experience working across a vast range of clients over the past fiveyears inclusive of Victorian and Federal Government, Retail, Auto, Education, Recruitment, Gambling, FMCG, Sport, Charity, Entertainment and Hospitality.

Matt is an expert across performance, brand and engagement based client outcomes, with a passion for delivering innovative campaign optimisation and orchestrating cutting edge retargeting methods to achieve outstanding  results.

He is a Melbourne representative of Facebook’s National Specialist program, remaining up to date with all advancements and new products.

As a senior social media strategist and implementation manager, Matt creates new and exciting ways for clients to leverage campaign messaging via tailored execution plans within social media platforms.


For further information about The Creative Exchange or this event, please contact:
Laura Perini
Marketing Officer, Strategic Marketing and Communications
Creative Victoria 
T: (03) 8683 3213, E: laura.perini@ecodev.vic.gov.au

Events Calendar

This page also aims to provide an up-to-date calendar of relevant events being held by other organisations – including seminars, workshops, conferences, networking breakfasts, talks etc. We invite creative organisations, agencies, councils, art schools and industry associations across the creative industries to promote their events through this calendar.

How do I submit my event?

If you would like to list an event (or hear of an event you’d like to share), please send the details to laura.perini@ecodev.vic.gov.au at least one month prior to the event.

July 2016 Events


When: Tuesday, 12 July 2016, 6.00pm-7.00pm
Where: Collective Campus (1/20 Queen Street, Melbourne)
Cost: Free

Do you want to learn how to measure the performance of your website accurately and gain a holistic understanding of how Google’s tools fit together?

This workshop will show you how you can drive high-quality traffic directly to your website using both organic and paid methods. Also, learn how you can accurately measure and optimise performance down to granular levels. 

This workshop is designed to be slightly more advanced and is for marketers who already have some experience using any of the Google marketing tools.

For more information and to book, visit the Collective Campus website.


When: Wednesday, 13 July, 2016, 6.30pm-8.30pm
Where: Toorak South Yarra Library (340 Toorak Road, South Yarra)
Cost: Free

For many creative and community organisations, Intellectual Property can be the difference between success and failure.

This workshop will cover: the basics of Intellectual Property, the role IP Australia can play in helping you to protect your ideas, what to consider before you invest in a trade mark or design, and how to research and develop a trade mark or design application.

For more information and to book, visit the City of Stonnington website.


When: Wednesday, 20 July 2016, 12.30pm-1.30pm
Where: General Assembly Melbourne (12A, 45 William Street, Melbourne)
Cost: Free

Want to gain media coverage, achieve expert status, and build your brand fast?

Taught by a former journalist, this class will teach you how to confidently pitch your business, how to identify exciting publicity angles and media stories, and most importantly, how to give journalists stories that they will want to publish!

For more information and to book, visit the General Assembly website.


When: Wednesday, 27 July 2016, 6.30pm-8.00pm
Where: General Assembly Melbourne (12A, 45 William Street, Melbourne)
Cost: $35

At the heart of every successful business is love for their customers. But how can you love someone you do not know?

Whether you are designing a product or creating a marketing campaign – knowing your customer is critical. This class will introduce you to the tools you need to get to know your customers through market research – their needs, their wants, and the key insights which drive their behaviour.

This class will show you how market research can give you the confidence to create better products, launch effective marketing campaigns, and design delightful user journeys.

For more information and to book, visit the General Assembly website.

August 2016 Events


When: Wednesday, 10 August, 2016, 6.00pm-7.30pm
Where: Toorak South Yarra Library (340 Toorak Road, South Yarra)
Cost: Free

Crowdfunding is about building your fanbase, breaking away from gatekeepers, and getting that cash to help make your project become a reality.

This workshop will offer advice on how to plan your project, tips for running your campaign, and pretty much everything you need to know to drop a successful campaign on Pozible. Topics covered include utilising social media, content development, promotional videos, and choosing rewards.

For more information and to book, visit the City of Stonnington website


Game Changers Conversation Series

Where: VU at MetroWest (138 Nicholson Street Footscray) and Victoria University (Footscray Campus)
Cost: Free!

The Game Changers series presents pivotal concepts, personalities and moments in Australia’s evolving story for public discussion and debate. The series comprises several events jointly presented at VU at MetroWest by Maribyrnong City Council and Victoria University as part of their Footscray University Town partnership. Each event is free and open to the whole community.

For more information and to book, visit the VU at MetroWest website

Real Big Things

Where: Somewhere with comfy seats between Prahran and the CBD
Cost: Tickets starting from $1. Pricing dependent on your ticket number

Real Big Things is a series of short lectures designed to inspire and educate marketers about all things Digital. Powered by Hardhat Digital, each session includes three 30 minute presentations about how different trends and technologies are changing the way consumers behave.

For more information and to book, visit the Real Big Things website

Creative Mornings

Where: Various
Cost: Free!

Every month, Creative Mornings - the internationally renowned series of networking breakfasts for the creative community - host an event in Melbourne. These events feature inspiring and interesting guest speakers including artists, choreographers, musicians, designers and more talking on different themes.

To keep abreast of the monthly event details, subscribe to their newsletter.

For more information and to book, visit the Creative Mornings website


When: Ongoing
Where: ArtPlay(Birrarung Marr, Behind Federation Square)
Cost: Variable - check the Art Play website for up to date information

ArtPlay encourages professional learning and the sharing of knowledge and ideas through Artist Learning Sessions.

​Monthly sessions include guest presentations by local and visiting artists and themed interactive discussion forums. The program is open to artists, parents, educators, arts professionals and any one working with children in the arts.

For more information and to book, visit the ArtPlay website



Where: Anywhere you have access to a computer
Cost: Free!

Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organisations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This free online course is designed to help leaders at any level do just that. Created by University of Pennsylvania (US). 

For more information and to sign up, visit the University of Pennsylvania website



Where: Anywhere you have access to a computer
Cost: Free!

One of the toughest challenges for any leader is getting traction for new ideas. Winning support can be a struggle. As a result, powerful new ideas often get stuck. This is especially true in the cultural sector. People involved in arts and culture often have little time and even less money for experimentation and risks. This course will help those in the performing arts, museums, zoos, libraries and other cultural organisations build environments where new management and program ideas flourish. Created by Vanderbilt University (US).

For more information and to sign up, visit the Vanderbilt University website

Back to Top ^^

Subscribe to The Creative Exchange

Sign up for invitations to our monthly events