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Visitor Research Made Easy

A simple and practical guide to help museums, galleries and exhibition spaces better understand their visitors.

Visitor Research Made Easy is a step-by-step guide to visitor research.

From informal observation to focus groups and questionnaires, the guide explores creative ways to manage this essential marketing activity.

Visitor Research Made Easy will provide you with the tools to do effective research and then apply your findings in day-to-day marketing and promotion.

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