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Strategic Marketing and Communications

The Strategic Marketing and Communications branch works to promote Creative Victoria’s programs and initiatives and to raise awareness and appreciation of the range, quality, value and contribution of Victoria's creative industries. The branch also assists the sector to reach new audiences and create new markets for Victorian creative products, works and ideas. 

The branch offers strategic advice and expertise relating to marketing, communications and digital to the Minister for Creative Industries and to artists and creative organisations. The branch offers opportunities for creative professionals and organisations to strengthen their business capabilities through the Expert Program, manages Creative Victoria’s social media channels (follow us on Twitter, Facebook or Vimeo) and issues a monthly industry eNews.